pope yes

I'm thinking about Popeyes Chicken. 

It's amazing how, throughout the history of their wordmarks, they've changed so much but still preserved the letter positions so it looks like "Pope Yes."    I think there are only 2 that *don't* do that.

My armchair analysis:  it comes from the decision to jag the letters vertically or tilt them, a way of telegraphing "fun."

But when you do that, you can't put the Y on a lower baseline than its neighbors.    Conservation of space demands that you place it above, so that the spreading wings of the Y can go over, and the slim trunk can be crowded closer than it would otherwise have been.

So, the result is that the Y always appears above, which can signal a new word.    Or, as in earlier decades, it's tilted, and they always manage to tilt it in such a way that it looks married to the following letters rather than the preceding ones.