holidays

Having seen my one hundredth ad for "Black Friday," with absolutely no mention of whatever holiday might come right before it, I've settled on a new theory of holidays. The most important holidays are the least advertised.

Easter is so much less commercializable than Christmas, baby Jesus's birth being much less challenging than an adult Jesus's death and resurrection. A day of Thanksgiving for the bounty we enjoy — a day of satisfaction in abundance, the antithesis of everything advertising stands for — is worth celebrating if for no other reason than that.