self-defeating names

Recently, I've run across a number of incredibly stupid names for things: products, businesses, services. I just read an article in which the author talked about getting Amelia Earhart Luggage; just saw a commercial for Cyclops Security; spotted a Phaeton RV on the road; and all this after having a funny discussion about Trojan condoms. Why on earth don't people think about who they're naming their brands after?!?!