packaging

What is it about Apple that makes everything they do look so magically good?

Well, one mental experiment that always works is to ask yourself what a lesser person would have done with the same thing. Watch an episode of Friends and ask what Joey would do with the same situation. You can also do it the other way around: if you have a hard time getting a handle on, say, what exactly is wrong with San Antonio's Tower of the Americas, ask would look like if Eero Saarinen had designed it.

In that spirit, I give you the iPod — packaged by Microsoft.

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